Kik
Messaging app built around usernames rather than phone numbers, so you can chat and join group rooms without sharing your identity.
Overview
Kik's own line is that it is more than a chat app, and the list it gives is a messaging app, a group chat app, a live streaming app and a find-your-people app. The three things it promotes are public groups, streaming on Kik Live and one-to-one conversations. It built its reputation on usernames rather than phone numbers, though the privacy policy the platform publishes now lists a phone number among the details it may collect when you sign up, so the old distinction is no longer one its paperwork supports. Two facts about who runs it matter more than anything on the home page. The terms and the privacy policy are not Kik's own but MediaLab's, covering Imgur, Amino, Worldstar and Genius alongside it, and Kik Live runs on a third party, The Meet Group, under that company's own terms.
How it works
You sign up and get a username, which the privacy policy says may be randomly assigned and can be changed or deleted at any time, and which is publicly displayed wherever you interact. Groups are the centre of the product: public ones anyone can find, or ones you start yourself. Finding people leans on data from your phone, because the policy says the company collects what you upload or sync from a device, including your address book, call log or messages, and uses it to help you and others find people you may know. Kik Live is a separate surface inside the same app, with streamers and an audience, and using it means agreeing to a third party's terms as well as Kik's own. One rule is worth knowing before settling on a name: the company says it may reclaim usernames from accounts that have been inactive for 3 months.
Free vs paid
The app is free to download and there is no subscription, but one thing is sold: credits for digital gifts on Kik Live, bought through the app or the web. No price is published anywhere — the terms say only that the price of each gift appears at the point of purchase, and that buying through different channels may cost different amounts, for which the company accepts no responsibility. Credits cannot be refunded, they expire, they are lost if the account is banned, and every sale is final. The rest of the platform is paid for by advertising, against a partner list naming dozens of companies and including data brokers, and the policy discloses that some of that sharing happens on a joint-controller basis rather than as a simple supplier relationship.
Safety and moderation
The age rule is 18 and over, stated plainly in the terms and repeated in the privacy policy for Kik specifically, which adds that the company does not knowingly collect data from anyone under 18. That is a change from the 13-and-over rule the platform was long known for, and nothing in either document describes how the rule is enforced. Moderation is where the two documents disagree, and both halves have to be read together. The terms reserve the right to monitor your use and to investigate it by any legal means available, and they state that Kik does not store your messages on its servers, with anything not backed up being lost when you log out. The privacy policy says the company collects the content of your posts, replies and chat messages, and that it reviews their text and images and collects metadata identifying who you spoke to. A promise that messages are not stored and a description of reviewing those messages cannot both be the whole picture, and nothing in the documents read for this review settles which is current. The list of data the policy says it collects is long and specific: account details including a possible phone number and address, location gathered in the background as well as during use, device and usage data, and information bought in from advertisers and third parties. Retention is open-ended — until you ask for deletion, indefinitely where data has been aggregated, with no guaranteed timeframe and suspensions of deletion if automated systems flag the account. A repeat offender, defined as two notifications or two content removals, loses access, and the company may terminate at any time for any reason or none. Disputes go to arbitration in Los Angeles with a class-action waiver and a window of 18 months to bring a claim.
Who it's for
Adults, by the company's own rule, looking for chatting, groups and live streaming in one place: finding a group by interest, following streamers, or making a one-to-one connection. It is a mass-market, advertising-supported product rather than a private one, and it addresses people who want to meet new people rather than only talk to the ones they already have. Anyone weighing it should read the paperwork first, because three things about it are unusual: the policies are shared with four other apps, the streaming side is another company's product in the same shell, and the gifts bought there cannot be refunded under any circumstance the terms describe.
Verdict
The most conventional platform in this batch and the one whose documents are least its own. The terms and the privacy policy belong to MediaLab and govern five products; Kik Live is The Meet Group's service wearing Kik's interface; and the age floor is now 18 rather than the 13 the platform was known for, with no described mechanism behind it. What a reader should carry away is the contradiction at the centre of the safety story, a terms clause promising that messages are not stored on the servers sitting beside a privacy policy that describes reviewing the text and images of those same messages, neither document reconciling the two. Add credits that cannot be refunded, a username identity that no longer guarantees you have not handed over a phone number, and an arbitration clause with a class-action waiver, and the picture is of a mainstream app whose operating rules were written once for a family of them and have not been revisited since.
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Frequently asked questions
What age do you have to be to use Kik?
18 or over. The terms state it and the privacy policy repeats that Kik is an 18+ platform, though neither document describes how the age is checked.
Does Kik store your messages?
Its terms say it does not store messages on its servers, and that anything not backed up is lost when you log out. Its privacy policy says it collects and reviews the text and images of chat messages, and the two statements are not reconciled.
Do you need a phone number for Kik?
The platform is built around usernames and a username may be assigned to you, but the privacy policy lists a phone number among the account details it may collect, so a phone-free sign-up is not something its own documents promise.
What are Kik Live credits?
Credit bought for digital gifts on Kik Live, through the app or the web. No price is published, they cannot be refunded, they expire, and they are lost if the account is banned.
Is Kik's policy the same as its parent company's?
Yes. The terms and privacy policy are MediaLab's and cover Imgur, Amino, Worldstar and Genius as well as Kik, so they are not written for this platform alone.